For the Swiss business community, it is for the sixth time possible to understand how similarly Swiss, European and American companies perceive their China environment. In terms of profitability, however, Swiss companies are stagnating (61% announce to be “profitable” or “very profitable”). This may in a sense explain why after a marked rebound in confidence last year, Swiss firms see the long term with less confidence than the immediate future. It is the first time this has happened since the survey is conducted. It is also noteworthy that, on the other hand, Chinese firms continue to expect better times over the long term.
About adminThis author has not yet filled in any details.
So far admin has created 5 blog entries.
Nicolas Musy, founder of China Integrated, shared his viewpoint with Newspaper “24 heures” on May 1st.
While US policy seems to have become less predictable than China’s intended path, much information is available on the USA’s development. China’s goals and challenges, however, are much less analyzed. Understanding them will allow business leaders to better steer their own path in a changing world.
This year’s survey is marked by a measurable rebound in confidence, companies of all origins surveyed report a higher level of confidence for the coming year than they did last year. Contrary to what is usually reported in the international media, western companies continue to succeed in the form of growing sales and profits in China, despite slower economic growth. In fact, in 2017 the expectation for improved sales is over 10 percentage points higher for large foreign companies and 25 percentage points higher for foreign SMEs when compared to 2016. And while larger foreign companies have lower sales and profit expectations than their Chinese counterparts, foreign SMEs expect to do as well as Chinese ones.
China Integrated founder and CEO, Nicolas Musy, was recently interviewed on Swiss TV Channnel RTS. Mr. Musy spoke about the work he has done during his 30 years in China and how he helps Swiss companies enter China and achieve success.