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Will 2019 be the Year when Foreign & Swiss Businesses do better than their Chinese Competitors?

Will 2019 be the Year when Foreign & Swiss Businesses do better than their Chinese Competitors?
February 2019

Increasing sales for Swiss (& US, EU) businesses – but opposite trend for Chinese firms

Year after year, in the past 4 years, more and more international companies have forecasted growing sales. (See the chart below. Swiss in red, EU in blue and US in green.)

Looking at Swiss businesses, 76% expect growth in 2019, up from only 59% in 2016. It is a remarkable evolution, which is mirrored by EU (79% up from 61%) and US (74% up from 59%) firms responding to the survey.

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Extraordinarily, from 2017 onwards, less and less Chinese companies have announced improving sales forecast. So much so that in 2019, 73% of them only expect growth, less than the respondents representing all the other countries.

In a country that is known to promote and protect its own businesses, one would expect domestic Chinese companies to show a trend better than foreign ones, or at least a similar trend. Why could that be so?

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