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We shall be unable to turn natural advantage
to success unless we make use of local guides.
-The Art of War, Sun Zi

China’s Goals & Key Challenges – and the opportunities they generate!

China’s Goals & Key Challenges – and the opportunities they generate!
February 2018

The one Belt one Road initiative still has maybe its most attractive road to riches to unveil. In early November 2018 President Xi will open in person the first China International Import Exposition (CIIE) in Shanghai. It will become China’s regular import fair, the counterpart to Guangzhou’s export fair. To strengthen its image and become a more attractive international business player, China wants to balance its trade and import a lot more than it does now. This signals the opening of vast opportunities in sales of imported food, apparel, designer and luxury items or individual services, to cite but a few.

The first CIIE is meant to be China’s most important international event of 2018. To drive the message home, Shanghai has built for the occasion the largest building in the world (2 million square meters). But can we still be surprised …?

The new Chinese Year of the Dog opens up with a background of new developments, new challenges and new opportunities. But once again, the valuable prospects far outweigh the risks, provided one does not ignore them!


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