China's Emergence - Trends, Consequences and Strategies for Swiss Enterprises

This article traces the development of China, key related trends and the impact that this emerging nation may well have on the global economy.

The consequences of China's development for Swiss enterprises, particularly for SMEs, are of major importance. Coping with competition from Asia, as well as capitalising on China's opportunities, are challenges that need to be tackled in order to remain globally successful in the coming years and decades.

Paradoxically, Switzerland's high cost and quality production structure have brought its economy into a better position to benefit from China's development than the rest of the developed world. Nevertheless, it is time for Swiss niche leaders to develop their strategies to take a strong position in China and Asia, so as to achieve long-term global success. In so doing, they will continue to generate the margins and innovations that support the Swiss quality of life.

China: Taking back her position in the world

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