2010 Doing Business in China : A Survey of European Companies
An overwhelming majority of European firms are very optimistic about their future in China. However as the Chinese firms learn and improve their own competitive stances, the challenges for European firms will multiply. Knowing and understanding the market is key.
Based on over 130 responses of China-experienced GMs of European subsidiaries, this survey integrates both analysis and contributions from experts, offering a comprehensive roadmap for European companies operating in China or planning to do business with this country. The report aims not only to understand how European companies operate, but also find what the most common difficulties are, whilst identifying the factors that play the
most critical part for successful business in China.
With only the best and most adaptable companies that will survive, this report provides an overview of doing business in China based on experience and know-how, from people who face the every day challenge of generating success and profit in an ever so competitive and specific market.
For more information about this publication and details on how you can order your copy of “2010 Doing Business in China : A Survey of European Companies”, please contact firstname.lastname@example.org.